Trucare FZC is a Licensed Product Distributor, truly one-of-its-kind in the Middle East.
Trucare founders made sure that the best and choicest premium-quality products were brought to the Middle Eastern market. So, Consumers in the region could also enjoy the brands that are otherwise only offered in the West. Trucare has carved a permanent place for itself and our partner brands in the licensed product market. And this is made possible by working closely with leading global brands and an extensive network of local retailers.
Built around ensuring a healthy balance between sales, marketing, and channel development – proved to be highly effective and efficient growth with expansion strategy.
Our Mission
The Trucare mission is to provide our customers and partners with the highest-grade services and optimal solutions to combat the ever-changing Middle Eastern competitive market scenario. We strive to ensure the complete implementation of high-quality, customer-oriented management policies in achieving our company objectives.
Our Vision
Our vision is to become a leading player in global trading and increase our reach through effective business partnerships and constructive business strategies. We pride ourselves on delivering maximum value, reliable solutions and amazing brands. Our systems underpin the efficiency of distribution technologies, intra-logistics warehousing and close customer relations to offer the finest and the most compelling brands and brand identities. The target is to become the leading brands’ distributor in the UAE and elsewhere in the entire region.
CORE VALUES
Trust, honesty, integrity, and diligence are the ethos of our company. As product distributor, we ensure a foundation of complete openness and communication with our business partners, and are committed to promoting their brands and businesses. At Trucare, we value our local community and our planet immensely. So, we try to give back to our surroundings through our unwavering dedication to eco-friendly and sustainable practices in all our socio-economic undertakings.
TIMELINE JOURNEY
Since Trucare began its journey in 2006 on a small-scale level, we have now grown to become the Middle East’s most trusted and sought-after Licensed Product Distributor. From partnering with world-renowned brands such as Disney, Warner Bros and Marvel, boasting of impeccable business growth and AED turnovers, we have provided consistent performance and excellence in every operational execution.
Have a look at Trucare’s immense growth over the last 14 years of business, the incredible partnerships that have been cultivated along the way!
BUSINESS MODEL
Trucare’s business model is unique and adapted perfectly to our and our channel members’ professional needs. We focus on providing an end-to-end process integration between partners and customers. There is an emphasis on empowering our partners and clientele while establishing trust, and building long-term relationships.
Our business model is carefully constructed for seamless distribution, development, and brands marketing, alongside ensuring a great inventory turnover ratio. In every step of Trucare’s extensive supply chain and distribution network, our accuracy in planning and forecasting and our in-depth understanding of the market we cater to guarantees maximum profitability and business growth. From planning to warehousing to distribution, the logistics function flawlessly.
The Team
Trucare FZC owes its massive growth and success to its exceedingly talented and ever-growing team of employees, making us the top Licensed Product Distributor in UAE. Our team is equipped with all the right tools to ensure successful marketing of brands; they have years of combined experience, expertise in their respective fields, and complete understanding of the Middle Eastern market, and are hardworking, meticulous, and thoroughly dedicated to their job.
Luciana Batista
James Anderson
Clare Gordon
Nina Helton
What People Say
What People Say
"We have started our excellent business cooperation with Trucare since 2015. Since day one we knew that this company has a strong and focused management because of their highly professional staff, high quality brands and excellent services. We are glad to deal with Trucare and wishing it all the best."
Mohammed Al-Akhzami
CHILDREN INTERNATIONAL CENTRE LLC - MANAGING DIRECTOR
“Trucare has the best collection products for children from zero years to teenage, selected out of 100 plus brands from all over the world. They have choices that fit into everyone’s budget covering almost all the socio-economic profile of people in GCC countries. Targeted at mothers, they also have a niche collection of prenatal/ postnatal products. In our experience, they have been a one-stop solution for children covering a wide range of categories such as toys, juvenile furniture, kids’ fashion as well as utilities such as feeding bottles, strollers, back-to-school items, home accessories etc. As a customer/ partner from Qatar, we are quite satisfied with their products as well as prompt services.”